irius Satellite Radio to Broadcast Exclusive Conversations With Lance
Armstrong as Part of Special Reports From 2005 Tour de France 'Lance in
France' ... Off The Bike and On The Mic' to air daily on FACTION channel
NEW YORK, June 1 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq:
SIRI - News) announced today an exclusive series that will allow subscribers
to follow Lance Armstrong in a personal way during his quest for an historic
seventh consecutive Tour de France victory when Lance in France ... Off The
Bike and On The Mic, debuts July 2, the first day of the Tour.
An offshoot of Armstrong Radio, Lance's weekly radio show on SIRIUS, Lance in
France ... Off The Bike and On The Mic will be a series of daily reports
focusing on Lance throughout the 2005 Tour de France. Broadcast from locations
along the route of the Tour and hosted by Mark Higgins, producer/co-host of
Armstrong Radio, a new report is scheduled to air at 4:00 pm ET every day of
the race on SIRIUS Faction, channel 28. The reports will be rebroadcast at
8:00 pm ET and the following day at 8:00 am ET and 12:00 pm ET, also on
Faction.
Over the course of the competition, the series will feature several exclusive
conversations with Lance, who will give his perspective in his own words as he
proceeds through the final race of his legendary career.
"I'm very excited about the opportunity this show gives me to connect with the
fans on such a personal level during my final Tour de France," said Armstrong.
"The fans have been so supportive of me over the years and having them along
for my last race will make this experience that much more special."
The series will include a day-to-day look at the atmosphere surrounding the
Tour itself and a behind-the-scenes perspective on the riders' lifestyles both
on and off the bike, focusing on their daily and nightly routines as they
proceed through the most significant race of their careers.
Armstrong, arguably the greatest cyclist the sport has ever known and one of
the most inspiring competitors in all of sport, announced in April that
following this year's Tour, he will retire from competitive cycling.
"The connection that exists between Lance and his fans goes way beyond the
sport of cycling," said Scott Greenstein, SIRIUS President of Entertainment
and Sports. "He is truly an inspiration to millions of people. We're fortunate
that he has decided to return for one last race, and SIRIUS will provide
listeners with an unprecedented, privileged glimpse into his world while he
attempts to make history once again."
Armstrong joined SIRIUS in January to host a weekly program on Faction, a
channel created specifically to appeal to action sports enthusiasts with an
innovative mix of music and talk. Armstrong Radio airs every Sunday at 9:00
p.m. ET on Faction, channel 28.
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# posted by Scott Fish @ 4:13 PM